Creating a web presence workshop hosted by chamber
by Courtney Warren
Mar 07, 2014 | 732 views | 0 0 comments | 11 11 recommendations | email to a friend | print
Get ready to Tweet, Facebook and post on Instagram and Vine because Team Cleveland of the Cleveland-Bolivar County Chamber of Commerce is hosting a Lunch and Learn about the importance of having a presence on the Internet.

The Lunch and Learn will be at noon Tuesday and is free to Chamber and Team Cleveland Members. The cost for nonmembers is $10 and is based on availability.

Lisa Cooley, Team Cleveland/Main Street manager, said spots are filling fast.

"We have about 10 spots left. I think our conference room holds about 40. We have had 30 people sign up!"

Lara Bowman of Mississippi State University Extension Service Center for Technology Outreach will teach the course.

Cooley said she believes this course has the potential to help people of all ages.

"We see this course helping any business owner — young or old.  The thing about technology is that it is always changing. Some of our more seasoned business owners may not have a clue about how to have an online presence. This course will help them have an understanding of the channels they can use and how. On the other hand, some of our younger business owners may need help coming up with the best ways to use social media for their business. A lot of us use Facebook, Twitter and Pinterest for social reasons, this class will help business people find ways to use these resources in a different way," she explained.

With the constant advances in technology, it can sometimes be hard to keep up, however with a greater understanding of how to navigate the Internet and social media, Cooley believes this course will help people will be able to take those outlets and use them to better their businesses.

While some people may think they have plenty of experience using social media and the Internet in general, Cooley explains it would be beneficial for the people to learn about different media campaigns done by businesses.

"This class is beneficial to people who already know about social media because our instructors can provide examples of successful social media campaigns that other businesses have used. It’s always great to hear what others are doing and what works; it makes our jobs much easier.  One interesting thing about this Lunch and Learn is that it’s the first in a quarterly series of trainings.  Our instructors will use feedback from this event to develop the content for our future trainings.  If the group has a fairly decent understanding of how to use Facebook to promote their business but wants to learn more about how to use location based services or Pinterest—those topics can be further explored throughout the year," she explained.

Cooley said the initial course will be somewhat broad and will cover technology in a simplified manner.

She said, “The initial course will be somewhat broad. They will discuss the importance of having an online presence and delve briefly into social media, location based services, and websites. Sometimes the thought of technology is scary but when someone can simplify it for you, it becomes much less intimidating. The initial Lunch and Learn should provide a good understanding of how important technology is to business today and how easy it can be to have a presence online."

When asked why is it important to be able to navigate the Internet and social media Cooley said, "There are a million reasons as to why it’s important to have a presence online today. The Internet provides a very efficient way to promote your business. Push media allows you to get your message in front of thousands and even millions of potential customers instantly and pull media allows you to provide information or products to these prospects with the click of a button. When you learn how to best use these resources, your business potential can be unlimited."