Unique flowers and ideas bloom at Allium
by Rory Doyle
Oct 05, 2012 | 5856 views | 0 0 comments | 40 40 recommendations | email to a friend | print
Allium flower shop owner Stephanie Jordan (left) has received a big hand creating a unique environment with the help of her brother Aaron Baldwin and employee Cordelia Capps. The shop opened mid-August.
Allium flower shop owner Stephanie Jordan (left) has received a big hand creating a unique environment with the help of her brother Aaron Baldwin and employee Cordelia Capps. The shop opened mid-August.
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Creativity in the Delta will continue to blossom thanks to the new flower shop Allium in Cleveland.

Owner Stephanie Jordan named the shop after the flower she said has an unusual and prominent bloom.

"I've lived in a lot of major cities and I'm new to Cleveland five years ago," said Jordan, originally from Tulsa, Okla. "I saw that we had a need for a non-traditional flower shop.

"I wanted to create a place where people could come and buy interesting flowers and containers that you might not be able to find in your traditional retail market."

Jordan's concept is to present different ideas for showcasing flowers, whether they are common or lesser-known flowers.

"I wanted to highlight the creativity that exists in the Delta," she said. "There's a lot of people here that are very stylish and expressive, and we want to encourage that individualistic style to come out."

Jordan's sense of expression is evident the moment customers enter the door.

An aroma of fresh stems is immediately apparent and the eyes are drawn to the decorative arrangements highlighted by engaging lighting.

She describes the feel as urban-contemporary.

"I really like the ambiance of the store — the concrete floors, brick walls and exposed ceilings," said Jordan. "We wanted to use the existing architecture to enhance the products we offer."

Her influences for shop design came from the Everyday Gardener in Jackson and the Garden District in Memphis.

Many of the stems available at Allium can not be found elsewhere in town, with species like Pincushion Protea, Spiderman Grevillea and Ranunculus, to name a few.

Flowers can be purchased by the stem or the bunch.

Another focus is providing customers with unique containers to arrange the flowers. Displays in the shop are lined with innovative containers that stretch the limits of traditional vases.

"Sometimes all it takes is a unique container decorated with something unusual and it creates a whole new life for the arrangement."

Jordan said this is a good way to spruce up your dining room, kitchen table or even guest rooms and bathrooms.

"People want to present stuff to others they've never seen before and enhance the artistic nature of their arrangements. A lot of the traditional flowers are beautiful in and of themselves, but they've just been used the same way so repetitively that people are ready for a change."

Aaron Baldwin, Jordan's brother, has been her main helping hand in getting things running.

"Stephanie is extremely talented and creative and it's really fun to watch her work and be a part of this," said Baldwin.

Baldwin's main responsibility is taking care of the flowers and plants so they are thriving under proper conditions.

He will also assist with community classes Allium hopes to provide by November.

The first classes will present ideas for Christmas arrangements and decorations.

"In the springtime I'll also be showing people how to do container gardening — the different methods you can use to garden in containers," said Baldwin.

Business has been bustling thus far, and Jordan will continue to spark floral innovation.

"I think flowers are a source of joy and happiness for people," said Jordan. "They bring color, texture and warmth to the area where they are being placed. We can help you create arrangements wherever you need a little bit of happiness."

Allium is located on 118 East Sunflower Road, Suite B and the shop is open Tuesday – Saturday from 11 a.m. to 4 p.m.