Sears wins top regional awards
by Kaitlyn Tucker
Feb 09, 2011 | 4606 views | 0 0 comments | 27 27 recommendations | email to a friend | print
Doc Hardy (back) stands with Nathan Woodward (left), Martha Walters (center) and Read Hatcher (right). They are holding the regional awards the Cleveland Sears Hometown store received at the national convention last week.
Doc Hardy (back) stands with Nathan Woodward (left), Martha Walters (center) and Read Hatcher (right). They are holding the regional awards the Cleveland Sears Hometown store received at the national convention last week.
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The Sears Hometown store in Cleveland earned its highest honors for 2010.

“We’ve won a ton of district awards,” said owner Darry “Doc” Hardy. “The district gives out five star awards for every month and every quarter.

“We won 10 of 12 month awards and three of four quarter awards,” he continued.

At the district level, the Cleveland store is competing against 12 other stores in Mississippi.

“When I went to the Sears National Convention in Orlando last week, I expected to win another district award,” Hardy said.

Instead, Hardy’s store received several regional five star awards.

“There are seven regions in the United States and we’re in the South-Central region,” Hardy explained.

Just like the district gives out five star awards, each region awards five star honors per quarter and for the overall year. This is the highest award a Sears store can receive, as there are no national level awards.

“We were competing against 101 stores in the South-Central region of the United States,” Hardy said.

Hardy’s store received the first and second quarter five star awards for the region and also took home the yearly award.

“There are only seven in the United States given out,” Hardy said of the yearly regional awards.

The five star awards at each level are given out based on five criteria, including sales performance and customer service.

A store cannot be considered for these awards if they have not achieved a high customer service rating.

“I’m just tickled to death,” said Hardy of the awards. “But most of the credit goes to my son D.D., who manages the store, and Martha Walters, Trey Sanders, Read Hatcher, Stephanie Finley, Nathan Woodward and Hunter Davidson.”

The Cleveland store also boasts the highest Store-to-Home sales in the South-Central region, pulling in $30,334 in the category.

With this feature of the store, employees can order just about anything that might not be carried in the physical store.

These items can be delivered to the store or to the customer’s home.

“Let’s say you come in and you might need a computer,” said Hardy, explaining the Store-to-Home program. “We don’t sell computers in the store but we can order them.”

Hardy believes this program is an interesting throw back to Sears’ earlier days, when catalog stores were in fashion.

“I find it sort of interesting,” he said. “We’re using computers as catalogs.”

Hardy and his employees are pleased with how the store did last year and plan to make 2011 just as successful a business year serving the local community.